How can I politely tell you that your branded memes and images suck? I can’t. I promised when I started my blog I wouldn’t beat around the bush. I’m telling it how it is. Branding your memes with your business name is a catastrophic waste of time.
Branding your meme will never create referral traffic. We all know a link in an image isn’t clickable and you can’t hyperlink these on Facebook. The only way for your images to make it through the social media world is if someone shares them.
Images are FAR more likely to be shared by your followers when they are UNBRANDED.
#1 If someone wants to steal them, branding won’t stop them.
The most common reason I read when it comes to image branding is “someone will steal my work”. This is a contradiction at times because I see common memes being branded, these are never “your work”.
Unless you are putting a great big watermark on your images, you cannot protect them.
If you are putting a great big watermark on your images, you are ruining your images. It’s counterproductive.
I should clarify, I am talking about quotes, memes and content marketing for your social media NOT pictures you are selling a high res version of in your Etsy store.
#2 Brand Names On Images SCREAM sales.
When you schedule beautiful pictures on your social media you are attempting to connect with your audience right? There’s no better way of connecting with them than in a personal manner. When you send a picture or a funny meme out with your business name printed on it, the purpose is lost.
Do you want to give to your audience? make them laugh? give them something to think about? create content that keeps them coming? or are you trying to sell the name of your business to them?
#3 Unbranded images promote sharing. Sharing promotes EVERYTHING
Even when your “competitor” in business shares your pictures, I truly believe you will be rewarded. Most online communities are tight within each niche. So if one particular business/blogger/brand is well known for their content, it’s because people share it.
If it’s valuable, funny, relatable – that is your “branding”, not your actual “brand name”
Branding in marketing isn’t what you do to a cow. It is the way you consistently represent your brand so it is valued and remembered. If it was as easy as popping your business name on every bit of content pushed out, I would be a millionaire!
#4 Unbranded Content Pushes You To Create
I’m afraid people are led to believe that placing a brand name on an image adds to the value of the content. I believe it detracts. Shock horror, some social media strategy courses are teaching people to pull memes and rebrand them.
I have tested this out of curiosity, it’s an utter waste of time. To put it bluntly, nobody gives a shit about your branded memes.
When you create an image, where you would normally brand it. Place a one line tag that inspires, motivates or adds to the content.
If you are just giving your audience laugh, don’t brand it. Just offer the gift of laughter with no strings attached.