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8 Social Media Strategy Trends That Dominated 2018

Social Media Strategy

Social Media Strategy Trends In 2018.

Social Media Strategy is changing after 2018 revealed many changes.

In late 2016 Facebook turned the tables on Snapchat with it’s release of stories to Instagram.

Since then, Instagram’s algorithm changes resemble the same tragic cut to organic reach on Facebook.

With 2018 creeping past us, you can be sure of one thing…

Social Media continues to evolve.

1. AR, VR & User Experiences

The rise of AR & VR experience continues with the iPhone X offering Augemented Reality Experience as an inbuilt feature.

As the tech of the future gains momentum it’s popularity will eventually see features being incorporated into social media strategy. 

2. Instagram Story Takeover

The Instagram Storie feature has been the death of Snapchat by comparative standards. While 50 Million users still enjoy the Snapchat platform, Instagram has put a cog in the wheel of Snapchats rising success. 

IG Stories is just over 12 months old.

Over 200 million people use the Storie feature each month.  

Brands looking to connect with users can take advantage of the “Swipe Up” feature but more importantly, Instagram is now implementing store features and it’s own payment platform. 

Marketers know one of their biggest challenges is getting a user to leave the platform in order to make a conversion. This will no longer be necessary with the new changes.

The pending introduction of these features have already been regarded as a “game changer” amid discussions between leading social media strategy providers.

3. Influencer Market – Should You Invest?

Despite social media algorithms strangulating organic reach, Influencer Marketing is still alive and kicking.

Influencer Marketing offers flexible campaigns, including contra deals which a lot of smaller influencers with high engagement are happy to accept.

Influencer Marketing offers a different style of audience connection than traditional advertisement. Utilising an influencer to market your product is also considered as endorsement, which can carry a brands message a long way.

With platforms like Tribe experiencing a huge amount of growth, Influencer marketing is still regarded as a successful social media strategy for both branding and sales. 

4. Gen Z Are Becoming Your Customers

Millennials are now the biggest working generation while many Baby Boomers are hitting retirement age.

Gen Z has grown up with new age technology readily available.

They are quick on the pulse of popular culture and trends move faster than ever.

Marketers are starting to market differently in order to appeal to the Gen Z culture now that a good percentage of this audience manages their own finances. 

 

5. Messaging Bots, Paving The Way For AI

Generally speaking a bot is any software that performs an automated task.

With messaging bot platforms like ManyChat, the process of funnelling a customer to a product source or supplying them information is easier.

The applications are becoming smarter, with AI being introduced. 

Conversational ChatBots are already being rolled out in the online marketplace. 

The real question is, will the AI bots of the future have the potential to automate even more for your business?

My opinion is yes. So start learning the basics now.

6. Live Streaming Isn’t Just A Fad

Live Streaming is a valuable part of a brands social media strategy. More  business owners have utilised the live streaming feature as a regular way to promote their products on Facebook.

Live Streaming is a way for a brand to soften the lines of traditional ads and connect with an audience on a personal level. 

7. Twitter Is Dead….However

Twitter has been left for dead….however….

Don’t give up just yet. Keep your toe in the water, especially if you have a brand which aligns well with the Twittersphere.

If Twitter sells and the social media platform does turnaround (I know, it will take some innovative features never done before)….

You will wish you had of at least made an account before the changes. Secure your business names, even if you don’t actively use the service.

8. Facebook Groups & Tight Communities

Facebook Groups enjoyed a massive boost in 2017.

Groups didn’t get completely battered by Facebooks algorithm until early 2018. They still are an easier method to achieve growth than a Facebook Page. 

You won’t see many corporate brands jump on the group bandwagon. This is great for the small business owners as groups remain unsaturated by huge players in the game.

If you have great content and value to offer, you can achieve an intense amount of growth using Facebook groups. 

Facebook Groups are not over and will still be relative to your 2019 Social Media strategy. 

Give your community a group they can’t live without. 

What Does All Of This Mean For Internet & Social Media Strategy?

VR, AI….Chat Bots. Algorithm changes…It’s a lot to take in.

You don’t have to do all of it, but you should have a key focus in a couple of areas.

If you look at the big names in social media, you will see a common factor between them.

They were all there on the pulse when the next big thing blew up.

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Stop Feeling Shamed For Putting A Price On Your Knowledge

Stop Feeling Shamed For Putting A Price On Your Knowledge

One minute you are putting out loads of content, showing others how to build up their business.

Next minute, you can’t get out of bed.

You can’t focus, you seem irritated and the fire has gone from your belly.

What happened?

You Thought You Could Be a Hero Is What Happened.

It’s quite simple, you overdelivered and received nothing in return.

Sure, you got praise. 

Sure, your team thinks you are a hero.

Sure, you are getting a little raise in product commission. 

But that doesn’t fix the absolute mental drain you are now suffering.

Trust me, I know this back to front.

Which is why I have a balance of FREE content and PAID content.

I know how to look after myself, and other people.

Charge If You Have Something That Will Make Others Money.

People are happy to pay premium memberships for services like Canva, Tailwind, Mailchimp.

All of these different tools help a business make money.

Why should you miss out when you are providing the same service?

Often it’s far more personal and will jumpstart a persons business overnight if they utilise your products properly. 

 

There is NO SHAME in putting a price on your knowledge.

Let’s say you dragged your ass through mud for 15 years to gain the insights you have.

Why should you be shamed for not parting everything with a freshman?

The work, tears, fear, heartache , nights up late….for what?

Of course if you create something that will help someone else skip all of that – you deserve to be paid!

There is no shame, you should be proud you came out with something to offer.

We Need To Stop.

Stop the shaming. I get it, theres a lot of lame guru stuff going around at the moment.

But please, not everybody is looking for a quick buck.

Nobody is forcing anybody to buy anything.

We all have a product to sell, it just varies. 

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It’s Important To Recognise Creative Burnout

Occasionally, I suffer from creative burnout.

Once it happens, It happens. 

It’s not a situation where I can just shake it off. 

There is no point telling me to meditate.

There is no point pushing me into self help podcasts.

There is no point giving me pep talks.

Chocolate doesn’t work, nor does wine.

 

I know my body, I know my mind.

I know once this happens, I need to take a break.

What is a break? I am a single mum with 3 kids to raise, does that even exist?

When it comes to creative burnout, a “break” doesn’t necessarily mean a rest.

It means a removal of yourself, place yourself somewhere else, do other things.

Feed your mind with new content.

 

Take Yourself Somewhere Inspiring 

The trouble with creative entrepreneur types is we sink so deep into our work, we end up living a portion of our lives at a desk without even realising it! We are creating incredible things, but the reality is the outside world is what feeds us.

When we forget to remove ourselves, creative burnout begins.

If you can, try and manage regular breaks. Trips to local areas which are full of colour, culture or just beauty in general. This could be something as simple as a walk in your local botanical gardens.

If you completely suck at this “regular break” thing like I do, bundle them up. Recognise that all of those small breaks you didn’t take – they equal to a bigger break. Disappear for a couple of days into somewhere amazing. 

 

 

You Know Yourself Best

We often think we don’t. But thats actual bullshit. Sometimes it takes counselling, coaching, self help to rid ourselves of the denial at play. But at the end of the day recovering from a creative burnout is often a very personal thing and other peoples voices just interrupt the journey to becoming inspired again.

If you know what you need to do, even if its not what others would suggest, just go and do it. 

 

My Answer To Creative Burnout?

Book an Air BnB , Take the kids and runaway. Soak up water views, immerse yourself in a different environment, reduce your time on social media for 2-3 Days.

If accomodation isn’t in your budget, throw a mattress in the car and head to a cheap camping spot. You don’t even have to stay the night! Relax, read a great book.

 

Due for a holiday? Protect your budget with cheaper accomodation options!

If you haven’t tried Air B’n’B give it a go, If you sign up using this LINK you will get $50 Credit when you book your first trip. 

If you are in the Brisbane area I can recommend Turtle Beach Resort, Gold Coast for family holidays – Check out my savings HERE

Then, make sure you share your Air BnB Experience with your friends using your referral code to earn incentives for your next holiday.

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Leaving Your Job To Work For Yourself Is Terrifying

I left my “JOB” 6 months ago to work for myself.

The crazy part is my “job” was a self employed position too, it didn’t resemble the freedom and flexibility that the work from home dream is made of.

Like every other person I know, flipping a switch to a completely different role – self employed or not –  is risky and nerve-wracking.

I had been working up to this point for 2 years, part time hustling on the side in the digital world.

I reflected back to a time when I worked for someone else and the road I traveled to get here.

 

I have been in business for many many years.

In between caring for my son who had Cancer from birth and raising a total of three children, I have been in business for almost 20 years.

I had just turned 20 when I decided I would never work for an employer again, it was terrifying.

I don’t think the financial risk is the biggest scare factor either, it’s dealing with other peoples opinions.

Deciding you will never be an employee has an apparent arrogance about it, you will be told at least once in your life that you should “Just go and get a job”

The person who says that wants you back in THEIR box, not yours.

You are not an Entrepreneur if you are broke.

Bullshit.

Entrepreneur Definition: a person who sets up a business or businesses, taking on financial risks in the hope of profit.

See that word….HOPE.

It’s what all Entrepreneurs have when we step out on a limb and develop something that came from an idea.

Entrepreneurs often take a considerable risk when they open a business or develop a product.

The risk could mean landing on ground zero with nothing to cling on, nothing but another idea.

 

Believe me, I have been there.

There is nothing worse than the term “Failed Entrepreneur” because it goes against the whole definition of what it is to be one.

We take risks. We land on our ass, we take risks again.

We lose our cars, our lifestyle and our minds, we built them back up again.

We make a million dollars, we lose a million dollars (or in my case, more)

The point is, we are driven to create and we have hope and faith that one of our ideas will change peoples lives.

 

Then It Happens.

You will wake up when day and say to yourself “I am here, this is where I’m meant to be”.

It won’t take money.

It won’t be the invites you get or the VIP tables at functions.

It won’t be a new car or the ability to take a holiday anytime you want.

You may still be scraping for rent money when it happens.

It’s the inner feeling of knowing you are where you belong.

It’s from this point you will start making waves, because you are BORN FOR THIS!