How to create a watermark comes up a lot in any social community.
Photographers and artists generally have the skills and programs to professionally watermark their images, but it isn’t a process that many want to go through for every social media post.
I personally wouldn’t watermark everything I put out, but I can definitely relate to the feeling of wanting some things to have a little extra protection.
What is a Watermark?
I don’t want to give you the impression that Watermarks are magical stamps that somehow prevent your content from being misused.
1. Watermarks won’t stop your content from being reposted.
Watermarks are a little peace of mind. In the event you have to issue a DMCA takedown notice, you have the extra backup of proof the content is yours.
2. Watermarks are not Branding
Watermarks are meant to be subtle. If your content is reposted without permission, you can point out the faint watermark as proof of creation.
Branding is very clear in your images. When you see an advertisement for Coke or Ikea, it is clearly branded. Branding can still work as ownership, but some images don’t suit a heavily branded aesthetic.
Having a watermark on your images shouldn’t detract from your message or creativity. You can see a professional example of a watermark and how it is hidden in the artwork, HERE.
Use Canva to create a watermark. It’s quick & easy.
If you already have a professional logo, you can use this as a watermark.
In this tutorial I show you how to make a watermark which you can keep on hand in your Canva library.
There are different style of Watermarks and it comes down to preference.
Some examples of watermarks are:
Using your business logo
Using plain text, eg (C) @KateShelby
Custom embossed watermark
If watermarks are just for peace of mind on your social media images, I recommend using your logo of some basic text with the transparency turned right down.
Create a Watermark Using Canva
5 Step process to create a watermark is easy, fast and FREE
Create or Upload Your Image
Upload Your Logo (or use plain text)
Place the logo (or text) in the desired area of your image
Turn the transparency down until it is a subtle shade
Download your image and post to social media
There are other options to place watermarks onto your images. Programs such as Powerpoint, Photoshop, and GIMP all have Watermark options.
These are more complicated, and really not necessary if it is just social media watermarking you are after.
There are other images you may want to protect using Watermarks,
Self Taken Stock Images
Travel + Culinary Photos
Preview of Digital Art
Choose your battles, some things are not worth stressing over when it comes to the native resharing of content.
Photographers, Artists and Digital Creators
There are a lot of online gallery options out there which give you the option of turning on an automatic watermark, you could then screenshot these for social media posts.
Deviant Art is a platform which allows Watermarking of an entire gallery within its display options.
You can use the standard DA watermark or pre-upload a watermark file to apply to your whole gallery, this saves manually watermarking every image.