Description
Selecting a Salon Business Name: Tips and Suggestions
With a comprehensive list of over 300+ name ideas, surpassing what most individuals can come up with on their own.
Embarking on a new business venture can be both thrilling and daunting.
Given the multitude of factors to consider and arrangements to make, it’s no wonder that choosing the perfect name can feel overwhelming!
Consider Your Target Customer: Are you aiming to establish a boutique, high-end salon, a trendy salon catering to a younger, more adventurous demographic, or a salon in a retiree-heavy area specializing in perms and regrowth tints? Perhaps you’re a versatile all-rounder. Keep your target audience in mind when selecting your salon name.
Incorporate Hair or Personal Brand Related Words: The days of strictly using hair-related words are long gone. If you have built a strong personal brand in your area, you may consider naming your salon after yourself.
For example, the clothing store “Katie’s” doesn’t explicitly mention clothes, but it’s instantly recognizable. If you don’t already have an established customer base who knows your name, it’s advisable to include at least one word in your salon business name that relates to what you do – HAIR.
Play with Wordplay, Flow, and Rhyme: Rhyming can come across as forced if not done well. Your business name should still flow smoothly and sound catchy. Create a shortlist of options that you think sound appealing, and seek feedback from friends and long-time customers.
Do Your Research: Before getting attached to a business name, do your due diligence. Check if the name is available as a business name, domain, and social media handles to secure the perfect “business name” package.
Avoid offensive or controversial names. Remember, you will need to market your name in public, so consider any potential issues, such as cultural appropriation or possible misinterpretations, before making a decision.
Be Strategic: Avoid names that limit your potential customer base, UNLESS you are positioning yourself as an expert in a specific niche, such as “Blonde” or “Curly Hair” specialist. Even then, carefully consider the demographics of your area. Is there a large enough market to target with such a narrow focus?
Your unique skillset can always be incorporated as a short elevator pitch or tagline in your marketing strategy, rather than being the sole focus of your business name.
